Tsuneyuki Abe

Tsuneyuki Abe

Doctor of Psychology, Professor at Psychology department Tohoku University, Sendai, Miyagi, editor “Psychology in Russia: State of the Art” (since 2013).


Psychology of cosmetic behavior

Cosmetics are a very familiar part of our daily life. However, they have not been popular objects of psychology.

This report introduces the author’s studies of cosmetics-related behavior. Regarding skincare, spa/beauty massage has a characteristic psychophysiological effect by suppressing sympatho-adrenal medullary axis and hypothalamo-pituitary-adrenocortical activity with subsequent slight activation, indicating a relaxation and refreshment curve. Makeup techniques consist of visual illusion, which is a good sample for examination using cognitive psychology. Furthermore, makeup contributes to visible differences among people, presenting opportunities for cosmetic therapy. Fragrance is also a suitable subject for cognitive psychology, psychophysiology, and aromachology.

Results of these studies indicate that cosmetics-related behavior plays an important role in daily life as an emotionally influential factor.

Short Bio

Academic Society Membership

  • Science Council of Japan (SCJ)
  • Vice-president, Japanese Academy of Facial Studies (J-face)
  • Japanese Society for Physiological Psychology and Psychophysiology
  • Director, Japan Society for Research on Emotions (JSRE)
  • Executive Director, The Japanese Psychological Association
  • The Japanese Psychonomic Society
  • Tohoku Psychological Association